JPC Observes Domestic Violence Awareness Month
October 8, 2010 § Leave a comment
2nd Annual No Excuse! Stop the ABUSE!TM Initiative
National Movement Promotes the Importance of Genuine and Gentle Treatment to Women of Color.
New York, NY – October 8, 2010: Johnson Products Company, Inc. (JPC), broadens its national No Excuse! Stop the Abuse!™ initiative today in support of National Domestic Violence Awareness Month. For a second year in a row, JPC will use its signature brand, Gentle Treatment,® to increase awareness of the issue of domestic abuse of women of color as well as to empower women to take a stand against this type of treatment. The No Excuse! Stop the Abuse!™ initiative consists of JPC’s support of women’s shelters and foundations with multi-year grants, customized events and the national distribution of 75,000 Gentle Treatment® No Excuse! Stop the Abuse!™ purple bracelets inside specially marked relaxer kits. At the same time, additional bracelets will be distributed at 1,160 Sally Beauty stores. With every purchase of a Gentle Treatment® No-Lye Conditioning Crème Relaxer kit, JPC will donate $1 to benefit shelters and foundations that serve, save and improve the lives of domestic abuse victims. The company will also launch a Website to provide resources as well as promote a national campaign to highlight Gentle Treatment®“Sheroes.”