Johnson Products’ Ultra Care a Hit in New Orleans During Essence Music Festival!
July 27th, 2011 § Leave a Comment
We certainly hope you are enjoying your summer as we have thoroughly enjoyed ours! Our Ultra Care team, under the leadership of DeeDee Cormier, the JPC Brand Manager, braved the heat and humidity and at our retail partners CVS, handed out ice old water, product samples and gave away tickets to the hottest concert in town –every afternoon hour–all three days coinciding with the Essence Music Festival.
Here are a few scenes. Tell us what your experience was! Leave a comment!
Day One:
Day Two:
Day Three:
All Eyes on Carmelo Anthony at the Ultra Sheen Men/JPC Photo Shoot
June 22nd, 2011 § Leave a Comment
NY Knick Carmelo Anthony is pictured with JPC owners Eric and Renee Brown
Johnson Products Company was all abuzz last week during the photo shoot with Carmelo Anthony in New York.
Carmelo has signed on to be the spokesperson for the Ultra Sheen Men Brand which encourages young men to “Step Up you Game.”
Thanks to Cafe Mocha Radio for an interview with Carmelo. You can hear it on your computer (you need flash) if you click on this link: (Click soon! It is subject to change next week.) He is interviewed by producer Armand. Click
He talks about how he feels about being a partner with JPC and Father’s Day. Happy belated Father’s Day, Carmelo!
The Entire Creative Team after the Photo Shoot with NBA star Carmelo Anthony
What’s New at JPC? Ultra Sheen Men Has a Lot Going On!
June 22nd, 2011 § Leave a Comment
Watch and learn!
Johnson Products Named Business of the Year by the Black Business Association
June 3rd, 2011 § Leave a Comment
BBA's Earl "Skip" Cooper and Renee and Eric Brown, Johnson Products
Los Angeles Trade Association Honored Pioneering Company on June 2.
Johnson Products Company, Inc. (JPC) was honored as the Business of the Year on June 2 at the Black Business Association’s (BBA) 37th Annual Awards Dinner in Los Angeles, California. The annual dinner provided the platform for BBA to recognize outstanding majority corporations, government agencies and individuals that have been most supportive of the growth and development of the Black Business Association and the African American business community. In celebration of the dinner’s theme, “Empowering African American Entrepreneurs,” JPC CEO, Eric Brown, and JPC Executive Vice President of Sales and Marketing, Renee Cottrell Brown, were recognized as successful entrepreneurs for their leadership in the acquisition of Johnson Products Company from Procter & Gamble as well as for their current management of the company.
“We at Johnson Products Company are very excited to receive the Black Business Association honor,” said Eric Brown, CEO of Johnson Products Company. “Their dedication to supporting and recognizing minority-and-women owned businesses is commendable and truly unwavering.”
Founded in 1954 with the pioneering spirit of George Johnson, JPC rose to become the first African-American company to be traded on Wall Street. On March 31, 2009, JPC was successfully acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, an African American management team. JPC currently focuses on strategic brand and business development in the ethnic hair care market. The company has been a leading brand for more than a half-century in the African-American community and currently offers more than 60 hair care products under the Gentle Treatment® and Ultra Sheen® brands. Today with that same entrepreneurial spirit, the new Johnson Products Company looks to build on that success and deliver a new standard for others to follow. With our tremendous dedication to be the best in class, we produce signature global brands that bring value to our consumers, customers, employees and stakeholders.
“Born out of the need for collective uplift and advocacy, the Black Business Association has continued to advocate and achieve Black Economic Empowerment as well as support those businesses that are in alignment with our mission,” explained Earl “Skip” Cooper II, president and CEO of BBA. “Renee and Eric truly embody our mission with their current leadership of Johnson Products Company as well as for their steadfast commitment to communities of color.”
In recognition of National Small Business Week, the BBA’s 37th Annual Awards Dinner also featured a keynote presentation by Tim A. Simon, Commissioner for the California Public Utilities Commission. Other honorees included Anthony Samad, Community Advocate Award,
For more information on the BBA’s 37th Annual Awards dinner, visit www.bbala.org.
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The Brown’s Acceptance Speech
Listen up, Miami!!!! We will be at Spring Fest 2011!
May 24th, 2011 § Leave a Comment
Join us this weekend!
Johnson Products Company Sponsors
Spring Fest 2011 In Miami
Our National Outreach Effort for “Jumping the Broom”
May 24th, 2011 § Leave a Comment
We love it when we can get out and meet our consumers all over the country. Maybe you came out. Do you see yourself? And have you seen “Jumping the Broom?”
Thank you, First Choice!
A Live Wedding at the Premiere of “Jumping the Broom”
May 7th, 2011 § Leave a Comment
It opened this weekend, and Johnson Products, the official hair sponsor, helped!
JUST ADDED! Behind the scenes photos of the bridal party preparing for the live wedding at the premiere added. Click HERE to view!
On the Red Carpet
It was a beautiful night in Hollywood for the nuptials of Sony and TLC wedding prize winners Alvin and Demetrice Smith and their party. The Dallas-based Smiths wrote an essay which earned them an entry into a contest for a wedding to renew vows. She was the top vote-getter because she works at a company which sent out emails to 9,000 employees and she had voting parties with computers where all of her friends and family voted repeatedly all night long. The contest was for the couple to renew their vows.
About 4 p.m., the wedding team met at the exquisite SLS Hotel in Beverly Hills, and crowded into Room 406. At the request of Johnson Products, the official hair sponsor, Mechellet Bickerstaff expertly worked on Demetrice’s hair (and oow – wee, that girl had long thick, natural hair) and gave her an elegant updo. Fashion Fair cosmetic makeup artists Stefani-Nicole and Dannie Willis transformed the beautiful faces of the wedding party, which consisted of her aunt Ruby West, 21 year-old daughter Courtnye Gulley and maid of honor, Jodye Newton. Barber Benny Pedraza designed the classic hair cut of the groom, Alvin Smith.
Mikki Turner, Ebony/Jet writer/photographer and now videographer captured their stories and conducted interviews. The ladies enjoyed their Johnson Products gift baskets, but time was short, so they tore into those the next day.The groom appreciated his Ultra Sheen Men’s grooming kit.
Bride Demetrice Smith on her way to renew her vows!
Kristie, from Sony, gently prodded the wedding party to make it to the Cinema Dome on time so they could have their time on the red carpet. Their limo melted into the long line of limos parked in front of the theater. After a hectic walk on the Red Carpet, Bishop TD Jakes ushered everyone over to the wedding area. Soon we heard those familiar bars that start most weddings. The crowd parted as the stunning Demetrice glided toward the riser where Bishop Jakes, her beloved husband and her wedding party stood. After the Bishop pronounced the union renewed, Karen Clark Sheard belted out a song for the couple. Then they were joined by Angela Bassett, Laz Alonzo and the entire cast of Jumping the Broom for photos. The turnout was really star-studded and packed!
PHOTOS: Here is the link to the over 50 photos I took that evening: http://tinyurl.com/6kwerpu
And, here is the link to Getty Images, which also shot the event: http://tinyurl.com/3zvul7c
A word about the film: I cannot wait to see it again. Set in Martha’s Vineyard, it is visually stunning to watch and the story line is awesome. Treat yourselves this first weekend! IT IS WORTH PAYING FOR. (And it is NOT just a “Chick Flick!”) The trailers do not do it justice. This is a beautifully shot, stunning movie with a great story line (With a twist!) –a Great Mother’s Day treat!
Happy Mother’s Day, all!
Story and Photos by
Isidra Person-Lynn
JOHNSON PRODUCTS COMPANY LEAPS INTO ENTERTAINMENT WITH SONY PICTURES’ UPCOMING COMEDY“JUMPING THE BROOM”
May 5th, 2011 § Leave a Comment
JOHNSON PRODUCTS COMPANY LEAPS INTO ENTERTAINMENT
WITH SONY PICTURES’ UPCOMING COMEDY“JUMPING THE BROOM”
Pioneering Beauty Company Is Movie’s Official U.S. Hair Care Partner.
- Johnson Products is the official hair care partner. This Ad appeared in Essence and Jet.
Johnson Products Company (JPC) is the Official U.S. Hair Care Partner for the upcoming Sony Pictures’ comedy “Jumping the Broom,” which opens in theaters May 6, 2011. JPC is using its newest hair care line, Ultra Care™, a moisture maintenance and relaxer line, to support the hilarious comedy about two African American families from divergent socioeconomic backgrounds that come together one weekend in Martha’s Vineyard for a wedding. Well-known actors, Angela Bassett, Paula Patton, Laz Alonso and Loretta Divine lead an all-star cast.
“We at Johnson Products Company are thrilled to support ‘Jumping the Broom’ and its producers,” said Delene Cormier, brand manager for JPC. “This partnership is a first for us and we hope it will introduce our great new Ultra Care™ line to a new audience of consumers in a creative and non-traditional way.”
JPC’s collaboration with “Jumping the Broom” falls under the company’s strategy to deliver a 360 Degree° Lifestyle Marketing Mix to its consumers. This type of marketing outreach allows for JPC to communicate to its consumers the features and benefits of its products by generating extremely strong product and brand awareness in advertising and promotional campaigns. JPC’s marketing mix uses relevant and attractive visuals complemented with language that resonates with its consumers, all set in traditional and non-traditional advertising and communications channels.
JPC will integrate “Jumping the Broom” into the spring national advertising and promotion of the Ultra Care™ brand. The company will promote “Jumping the Broom” in Ultra Care’s full-page print advertising running in Jet and Essence Magazines during the month of May. JPC will also promote the partnership on its Facebook page, give away Ultra Care™ Gift Packs via radio in over 50 markets and create an “Get The Style” PR component featuring actress, Meagan Good, who also stars in the movie.
“Jumping the Broom is thrilled to have the support of Johnson Products Company,” explained Kristie Alarcon, director of marketing and promotions for Sony Pictures Entertainment/Screen Gems. “We wanted to connect with partners who truly understand and value multicultural consumers. No one does this better than Johnson Products Company and their strong legacy of being committed to the African American community and presenting positive images.”
For more information on JPC and Ultra Care,™ visit www.johnsonproducts.com. For more information on “Jumping the Broom,” visit www.jumpingthebroom-movie.com.
A Consumer Reviews Ultra Care and JPC is Jumping the Broom!
April 27th, 2011 § Leave a Comment
With all we must do here at Johnson Products, it is so pleasant to receive an email like the following from Tamico, who wrote us from Trenton, NJ. She also said she has a video blog in which she would review the product. True to her word, here it is:
Her email comment:
Hello!
I wanted to take the time to let you know you have a long time customer of these new products. I was once natural, but I am back to being relaxed. I learned so much about hair during that natural period that I wanted to incorporate natural ingredients in my hair regimen. I came across your line in my local beauty supply store and was impressed by the packaging. I saw “sulfate free” and was sold. I was so pleased with the shampoo, that I washed my hair 4 times, shocked at the gentleness of it. I will be purchasing the entire line this week and will do a review on my You Tube channel. Great job!
Tamico
Trenton, New Jersey
Direct link to her channel:
http://www.youtube.com/user/NaturalStylesify
Editor’s note: Thank you, Tamico! We are now subscribers and hope others will subscribe too!
For more about our new “UltraCare”line, click here: http://www.johnsonproducts.com/products/ultracare.
Tamico also showed our ad in the latest Essence Magazine for our partnership with the new movie Jumping the Broom, opening May 6 nationwide.
Johnson Products is the official hair care partner with this movie that will suely be a hit!
And here is a trailer from Sony Pictures! Make sure you see it May 6!
Announcing: Carmelo Anthony Signs with Johnson Products
April 6th, 2011 § Leave a Comment
Carmelo Anthony Signs with Johnson Products
NBA MegaStar Carmelo Anthony Serves Up His Swagger
For Johnson Products Company Launch of Ultra Sheen® Men™
Anthony Adds Celebrity to Company’s First Grooming Collection For Men.
New York, NY – April 4, 2011: NBA Star Carmelo Anthony has just inked a multiyear deal as the corporate spokesperson for Johnson Products Company, Inc. (JPC), known as one of the most pioneering ethnic hair care companies in the world. JPC has entered the men’s grooming arena with the Fall 2010 launch of Ultra Sheen® Men™. Building on the company’s legacy and expertise in the African American ethnic hair market, JPC is continuing to reinvent itself and introduce new brands with innovative formulas and products that meet the needs of today’s multicultural consumer. The Ultra Sheen® Men™ grooming collection is targeted to the trendsetting man who has style and swagger. Today, no one better exudes the “trendsetting man” than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen® Men™ line.
“We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line. Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention,” explained JPC CEO, Eric Brown. “Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen® Men™ brand to the community will certainly bring excitement to our new brand.”
“I am very excited about joining the team at Johnson Products Company. I have fond memories of Ultra Sheen® products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort,” said Carmelo Anthony. “Being a part of the Ultra Sheen® Men™ launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”
The Ultra Sheen® Men™ grooming collection is targeted to the urban trendsetter man who has style and swagger and includes the following items:
Ultra Sheen® Men™ Super Hold Hair Dress
• For waves, fades and natural designs
• Holds and enhances natural waves
Ultra Sheen® Men™ Wave Conditioning Pomade
• For waves, fades and natural styles
• Easy to rinse out formula, controls waves
Ultra Sheen® Men™ Lite Crème Moisturizer with Shea Butter
• Ideal for naturals, Afros and fades
• Moisturizes, conditions and softens hair
• Penetrates dry hair to moisturize and condition without leaving a greasy buildup
• Moisturizing shea butter delivers a shine that lasts all day
Ultra Sheen® Men™ Grooming Gel
• For waves, curls and fades
• Defines and controls waves
• Ultimate styling product for soft, smooth waves and shine
• Moisture enriched formula conditions without buildup while it firmly holds curly, wavy or textured styles without flaking
For more information on Ultra Sheen® Men™ and Johnson Products Company, visit www.JohnsonProducts.com.
