May 24, 2011 § Leave a Comment
Johnson Products Company Sponsors
Spring Fest 2011 In Miami
May 24, 2011 § Leave a Comment
We love it when we can get out and meet our consumers all over the country. Maybe you came out. Do you see yourself? And have you seen “Jumping the Broom?”
Thank you, First Choice!
May 7, 2011 § Leave a Comment
It opened this weekend, and Johnson Products, the official hair sponsor, helped!
JUST ADDED! Behind the scenes photos of the bridal party preparing for the live wedding at the premiere added. Click HERE to view!
It was a beautiful night in Hollywood for the nuptials of Sony and TLC wedding prize winners Alvin and Demetrice Smith and their party. The Dallas-based Smiths wrote an essay which earned them an entry into a contest for a wedding to renew vows. She was the top vote-getter because she works at a company which sent out emails to 9,000 employees and she had voting parties with computers where all of her friends and family voted repeatedly all night long. The contest was for the couple to renew their vows.
About 4 p.m., the wedding team met at the exquisite SLS Hotel in Beverly Hills, and crowded into Room 406. At the request of Johnson Products, the official hair sponsor, Mechellet Bickerstaff expertly worked on Demetrice’s hair (and oow – wee, that girl had long thick, natural hair) and gave her an elegant updo. Fashion Fair cosmetic makeup artists Stefani-Nicole and Dannie Willis transformed the beautiful faces of the wedding party, which consisted of her aunt Ruby West, 21 year-old daughter Courtnye Gulley and maid of honor, Jodye Newton. Barber Benny Pedraza designed the classic hair cut of the groom, Alvin Smith.
Mikki Turner, Ebony/Jet writer/photographer and now videographer captured their stories and conducted interviews. The ladies enjoyed their Johnson Products gift baskets, but time was short, so they tore into those the next day.The groom appreciated his Ultra Sheen Men’s grooming kit.
Kristie, from Sony, gently prodded the wedding party to make it to the Cinema Dome on time so they could have their time on the red carpet. Their limo melted into the long line of limos parked in front of the theater. After a hectic walk on the Red Carpet, Bishop TD Jakes ushered everyone over to the wedding area. Soon we heard those familiar bars that start most weddings. The crowd parted as the stunning Demetrice glided toward the riser where Bishop Jakes, her beloved husband and her wedding party stood. After the Bishop pronounced the union renewed, Karen Clark Sheard belted out a song for the couple. Then they were joined by Angela Bassett, Laz Alonzo and the entire cast of Jumping the Broom for photos. The turnout was really star-studded and packed!
PHOTOS: Here is the link to the over 50 photos I took that evening: http://tinyurl.com/6kwerpu
And, here is the link to Getty Images, which also shot the event: http://tinyurl.com/3zvul7c
A word about the film: I cannot wait to see it again. Set in Martha’s Vineyard, it is visually stunning to watch and the story line is awesome. Treat yourselves this first weekend! IT IS WORTH PAYING FOR. (And it is NOT just a “Chick Flick!”) The trailers do not do it justice. This is a beautifully shot, stunning movie with a great story line (With a twist!) –a Great Mother’s Day treat!
Happy Mother’s Day, all!
Story and Photos by
JOHNSON PRODUCTS COMPANY LEAPS INTO ENTERTAINMENT WITH SONY PICTURES’ UPCOMING COMEDY“JUMPING THE BROOM”
May 5, 2011 § Leave a Comment
JOHNSON PRODUCTS COMPANY LEAPS INTO ENTERTAINMENT
WITH SONY PICTURES’ UPCOMING COMEDY“JUMPING THE BROOM”
Pioneering Beauty Company Is Movie’s Official U.S. Hair Care Partner.
Johnson Products Company (JPC) is the Official U.S. Hair Care Partner for the upcoming Sony Pictures’ comedy “Jumping the Broom,” which opens in theaters May 6, 2011. JPC is using its newest hair care line, Ultra Care™, a moisture maintenance and relaxer line, to support the hilarious comedy about two African American families from divergent socioeconomic backgrounds that come together one weekend in Martha’s Vineyard for a wedding. Well-known actors, Angela Bassett, Paula Patton, Laz Alonso and Loretta Divine lead an all-star cast.
“We at Johnson Products Company are thrilled to support ‘Jumping the Broom’ and its producers,” said Delene Cormier, brand manager for JPC. “This partnership is a first for us and we hope it will introduce our great new Ultra Care™ line to a new audience of consumers in a creative and non-traditional way.”
JPC’s collaboration with “Jumping the Broom” falls under the company’s strategy to deliver a 360 Degree° Lifestyle Marketing Mix to its consumers. This type of marketing outreach allows for JPC to communicate to its consumers the features and benefits of its products by generating extremely strong product and brand awareness in advertising and promotional campaigns. JPC’s marketing mix uses relevant and attractive visuals complemented with language that resonates with its consumers, all set in traditional and non-traditional advertising and communications channels.
JPC will integrate “Jumping the Broom” into the spring national advertising and promotion of the Ultra Care™ brand. The company will promote “Jumping the Broom” in Ultra Care’s full-page print advertising running in Jet and Essence Magazines during the month of May. JPC will also promote the partnership on its Facebook page, give away Ultra Care™ Gift Packs via radio in over 50 markets and create an “Get The Style” PR component featuring actress, Meagan Good, who also stars in the movie.
“Jumping the Broom is thrilled to have the support of Johnson Products Company,” explained Kristie Alarcon, director of marketing and promotions for Sony Pictures Entertainment/Screen Gems. “We wanted to connect with partners who truly understand and value multicultural consumers. No one does this better than Johnson Products Company and their strong legacy of being committed to the African American community and presenting positive images.”