Consumers Want To Know

This month’s answers are provided by Mr. Eric Brown, CEO – Johnson Products Company, Inc.

Q:  Mr. Brown, JPC has done a lot since the acquisition from P&G, what’s next on the horizon?

Submitted by: Fiona B., Detroit, MI

A: You know what’s great about that question is that underneath it is a sense of excitement, and also an eagerness about what’s next. Well, we just launched our new Ultra Care™ products which contain the ground-break technology Moisture-Blend.

Our “Back-Up” ad campaign launched in the recent Jet and Essence magazines has become the talk of the town. You will see more from us on Ultra Care™.  Next up, we are planning a complete new repackaging and new look to our Ultra Sheen Supreme Relaxer Kit™ The packaging that is currently on the shelf was inherited from P&G, but with no disrespect to them, we have better ideas! Like Ultra Care, the new look to Ultra Sheen Supreme presents models from our Great Model Search™ contest. They are incredible! We are not stopping there either, because we are putting the final touches to an improved formula and new look to our Gentle Treatment® line of products as well. This is really your NEW JPC!  So to the competition: heads-up — we are just getting started; keep your copy machines warm.

Q:  What is JPC doing to address those consumers that want natural oriented products?

Submitted by: Ashanti B., Aurora, CO

A: The maintenance line of products for Ultra Care™ is our first move in that direction.  Our Moisture-Blend complex is a blend of three highly effective natural oils, castor, coconut, and avocado.  The blending of these three essential oils have never been done before and it truly delivers fantastic results. Our tests shows superior results over olive oil alone. This is just not “marketing speak.” This is natural technology that our natural formulator took over a year to develop and bring to our consumers. It is special and we are excited to have it.  We are not stopping there. We are brimming with even more ideas, so stay tuned.

Q:  What is the criteria Johnson Products uses to choose its community-oriented initiatives like “No Excuse, Stop The Abuse”?

Submitted by: Mary K., Dallas, TX

A: Great question, but it is difficult to answer, because the needs of our community far exceed our resources. However, that simply motivates us to be the world’s largest, so that we can give back more.  First, we recognize that our consumers empower us, so we try to involve ourselves in programs that impact their lives. That is the reason we started with “No Excuse! Stop The Abuse!“ We felt we could use our influence to help get the word out about this issue using our brand Gentle Treatment.  Second, we also support education, so organizations such as UNCF are very important to us. Lastly, I ask my staff to give their time as they can to mentor,  to bring leadership, and to just be a positive role model to youth organizations.

JPC is blessed with some great young leadership that truly enjoys being involved, so I do not mind sharing. But it is really tough, we do our best and we challenge ourselves to do more.  We are so proud that we acquired JPC, a company that started in 1954, with its rich history of community empowerment. We are proud to have that legacy and that responsibility. We embrace that responsibility. Not many company’s today see it the same as we do.

Q:  I am considering a move to Dallas and want to know about employment opportunities with JPC.  Is JPC hiring?

Submitted by:  Mia T. , Los Angeles, CA

A: The good news is that we are proud to be able to say we are growing.  Our first year we grew 15% and for this year so far we exceeding that growth rate. All during a down economy.  It a testament to the hard work and leadership that is going on within Johnson Products. While today, we are fully staffed, we are continuing our growth. With growth opens up opportunities both internal and external to Johnson Products.  Internally even when fully staffed we want to keep our eyes and ears open for unique and special talents to support our future growth.  Externally, same thing — we look for those professional organizations that can make a difference with their unique skill set and services.  Word of warning:  We are a tough and demanding company, because we believe that excellence and superior results is the byproduct when superior talent and hard work come together.  Excellence is not achieved by luck.  Everyone today (and tomorrow) who is a part of JPC, understands this principle. We maintain an open door to resumes policy.

Thank you all for your continued support of Johnson Products. Great questions!

Eric Brown

CEO

Johnson Products Company, Inc.

“Your New JPC”

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